This refers to research conducted with a client's retailers. It is a specific type of research which specializes in obtaining information used in decision-making processes, such as testing new packaging for a product, differentiated pricing or a promotional strategy.
The main advantages of this service are:

- Results are obtained from real data;
- The Sales department of the customer that ordered the survey can analyze the results, highlighting their real sales potential and new sales strategies for the retailers.


The amount of shops included in the sample and the service coverage period are defined so that the tested hypothesis is presented to the customers, using the same circumstances, for the same period of time and at all the shops included in the sample, on a rotating basis.