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The
main advantages of this
service are:
- Interviewees show greater
willingness to answer questions
because they are in their
own environment;
- Geographical concentration:
the customer can target
a public that is concentrated
in the same location. As
a result, costs will be
reduced.
Methodology:
- Visitors, who have circulated
on the premises for at least
an hour, are approached
randomly everyday during
the fair/event;
- During specific questioning
about booths, the interviewee
must not be able to actually
see the booth which is being
evaluated;
- At the customer's request,
interviews can be conducted
by using laptops (CAPI interviews)
inside the booth which is
being evaluated.
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