Methodology:
Monthly waves
are used. Each month,
the client offers a list
of those consumers who
should be contacted during
the wave. The components
of the
degree of satisfaction
are evaluated in terms
of the client's degree
of importance
The main advantage of
this system is:
- It offers a series of
market indicators of the
consumer's level of satisfaction
and can be used annually
or in a continuous way.
Gercomp develops this
kind of survey with the
following sector:
Sector |
Surveyed
Universe |
Car
post-purchase |
Owners
of the "X"
make of car
who
went to the appropriate
dealers hip to have
the car service |
Consumer
relations |
Consumers
who contacted the
Custumer Service Departament
of the "X"
company last mouth
|
Car
advertising |
Car
owners who intend
to by another car
within the next 12
months |
Business
air travel |
Consumers
who took a flight
abroad on business
last month |
Supermarkets |
Consumers
who bought at supermarkets
of the" X"
chain last mouth |