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Methodology:
- The sample is constituted
by consumers, both regular
customers and consumers
in general.
- The following brand components:
- Spontaneous knowledge
(including Top of Mind);
- Leadership attributed
to the brand;
- Distribution of the purchase
intentions among the brands;
- Factors creating brand
trust;;
- Strong and weak points
of brand image;
- Perception of structured
and non-structured brand
communication.
The main advantage
of such service is to adapt
the position of the brand
to the company's targets.
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