Brand Positioning System
BPS is a regular survey of brand analysis: it examines a brand structure and evolution, in comparison to the competition.
- The sample is constituted by consumers, both regular customers and consumers in general.
- The following brand components:
- Spontaneous knowledge (including Top of Mind);
- Leadership attributed to the brand;
- Distribution of the purchase intentions among the brands;
- Factors creating brand trust;;
- Strong and weak points of brand image;
- Perception of structured and non-structured brand communication.

The main advantage of such service is to adapt the position of the brand to the company's targets.